TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 21(2)
Friend-zone with benefits: The parasocial advertising of Kim Kardashian
–Jennifer Anette Lueck [] []
The blog and the bountiful: Exploring the effects of disguised product placement on blogs that are revealed by a third party
–Jonas Colliander & Susanna Erlandsson [] []
Men and women watching and reading: Gender and information processing opportunity effects in advertising
–Veronika Papyrina [] []
Consumer participation in virtual communities: The role of personal values and personality
–Huynh Thi Xuan Mai & Svein Otta Olsen [] []
Book Review
Integrated communications in the postmodern era
–Sema Misci Kip []