TOC: J Financial Services Mar
Introduction
Journal of Financial Services Marketing, 20(1)
Editorial
–Tina Harrison []
The role of investors’ objective financial knowledge on the assessment of risk disclosures in mutual fund advertisements
–Andreas Husser [] [Google Scholar]
Does advertising strategy matter in influencing mutual fund purchase?
–Dipanjan Kumar Dey, Yogesh Kumar Chauhan and Rajdeep Chakraborti [] []
Do ethical investors want purity or effectiveness? An exploratory study on the ethical preferences of mutual fund investors
–Joakim Sandberg and Jonas Nilsson [] []
Customer values and CSR image in the banking industry
–Andrea Perez and Ignacio Rodriguez del Bosque [] []
Beliefs affecting additional investment intentions of mutual fund clients
–Antti Pellinen, Kari Tormakangas, Outi Uusitalo and Juha Munnukka [] []
How behavioural science can improve financial advice services
–Ivo Vlaev, Jeroen Nieboer, Steve Martin and Paul Dolan [] []