TOC: Mar Sci
Introduction
Marketing Science, 34(2)
When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior
–Hee Mok Park, et al.
Predicting Customer Value Using Clumpiness: From RFM to RFMC
–Yao Zhang, et al.
Commentaries and Reply on “Predicting Customer Value Using Clumpiness: From RFM to RFMC” by Yao Zhang, Eric T. Bradlow, and Dylan S. Small
–Yao Zhang, Eric T. Bradlow, and Dylan S. Small
Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms
–Sridhar Balasubramanian, et al.
Skimming or Penetration? Strategic Dynamic Pricing for New Products
–Martin Spann, et al.
Effect of Customer-Centric Structure on Long-Term Financial Performance
–Ju-Yeon Lee, et al.
Managing Blood Donations with Marketing
–Ashwin Aravindakshan, et al.
The Reach and Persuasiveness of Viral Video Ads
–Catherine E. Tucker