TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 33(2)
The impact of reputation and identity congruence on employer brand attractiveness
–Chunyan Xi , Richard P. Bagozzi and Kjersti V. Meland [] []
Cityscape promotions and the use of place images at the Olympic Games
–John Nadea , Norman O’Reilly and Louise A. Heslop [] []
Brand equity, satisfaction, and switching costs: An examination of effects in the business-to-business setting
–Galina Biedenbach, Maria Bengtsson and Agneta Marell [] []
Diners’ loyalty toward luxury restaurants: the moderating role of product knowledge
–Norman Peng and Annie Huiling Chen [] []
The impact of sound experiences on the shopping behaviour of children and their parents
–Bertil M L Hultén [] []
How to support consumer-brand relationships: The role of corporate culture and human resource policies and practices
–Oriol Iglesias and Fathima Zahara Saleem [] []
Brand, identity and corporate reputation
–Ming Lim, Joana Cesar Machado and Oriol Iglesias [] []