TOC: J Poli Mar
Introduction
Journal of Political Marketing, 14(1/2)
Introduction: Political Branding
–Catherine Needham & Gareth Smith [] []
Politics and Image: The Conceptual Value of Branding
–Margaret Scammell [] []
Toward a Conceptual Framework of Emotional Relationship Marketing: An Examination of Two UK Political Parties
–Dianne Dean, Robin Croft & Christopher Pich [] []
Dimensions of Political Party “Personality” Perception
–Oleg Gorbaniuk, Kaja Kusak, Aneta Kogut & Marta Kustos [] []
How to Manage a Party Brand: Empirical Perspectives on Electoral Probability and Internal Conflict
–Helmut Schneider & Frederik Ferié [] []
Political Branding: The Tea Party and Its Use of Participation Branding
–Robert Busby & Sue Cronshaw [] []
Interactivity and Branding: Public Political Communication as a Marketing Tool
–Darren G. Lilleker [] []
Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and Their Leaders
–Richard Speed, Patrick Butler & Neil Collins [] []
Political Branding: Political Candidates Positioning Based on Inter-Object Associative Affinity Index
–Wojciech Cwalina & Andrzej Falkowski [] []
Self-Referencing and Political Candidate Brands: A Congruency Perspective
–Francisco Guzmán, Audhesh K. Paswan & Eric Van Steenburg [] []
Branding the Image of a Fox: The Psychological Profile of EU President Herman Van Rompuy
–Christ’l De Landtsheer & Philippe De Vries [] []