TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 25(2)
Enhancing the experience of needs satisfaction through service engagement: A case of commercial fitness centers in Malaysia
–Derek Ong Lai Teik [] []
How do customers’ SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand
–Heeju Chae, EunJu Ko & Jinghe Han [] [Google Scholar]
The differential effectiveness of scarcity message type on impulse buying: A cross-cultural study
–Eun Mi Lee, Jung Ok Jeon, Qin Li & Hyun Hee Park [] []
Exteriorscape: Physical surroundings of a service outlet in a shopping mall
–Hyunjung Koo, Shinyoung Kim & Sunmee Choi [] []
The influence of the philosophy of science on brand loyalty
–Sujin Song [] []
Measures of perceived sustainability
–Juran Kim, Charles R. Taylor, Kyung Hoon Kim & Ki Hoon Lee [] []