TOC: J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 9(1)
Analyzing media types and content orientations in Facebook for global brands
–Dae-Hee Kim, Lisa Spiller, Matt Hettche [] []
The impact of brand communication on brand equity through Facebook
–Bruno Schivinski, Dariusz Dabrowski [] []
False recall of brands in advergames: a cross-country comparison
–Monica D Hernandez, Michael S Minor [] []
“Man, this frustrates me”: change of consumer emotions in online discussions
–Piia Haavisto, Birgitta Sandberg [] []
New year promises strong growth for the Journal of Research in Interactive Marketing
–Debra Zahay []