TOC: J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 6(2)
Can a fashion brand be social?: The role of benefits of brand community within social network sites
–Hyejune Park & Youn-Kyung Kim [] []
Leveraging the potential of word of mouth: The role of love, excitement and image of fashion brands
–Ahmed Rageh Ismail [] []
Exploring first- versus third-person perceptions of product placement influence on consumption and fashion in India
–Michelle R. Nelson, Sameer Deshpande & Alexandra M. Vilela [] []
Effects of need for touch, centrality of visual product aesthetics and gender on channel preference for apparel shopping
–Siwon Cho & Jane E. Workman [] []
An international comparison of “Made in Italy” in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom
–Gaetano Aiello, Raffaele Donvito, Laura Grazzini, Chris Halliburton, Beverly Wagner, Juliette Wilson, Bruno Godey, Daniele Pederzoli & Iana Shokola [] []
Case
Exploring dimensions of brand personality for Generation Y in the apparel market: The case of Turkey
–Irem Eren-Erdogmus, Emine Cobanoglu & Isil Budeyri-Turan []