TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 32(2)
Impact of consumers’ effort investments on buying decisions
–Vishal Lala, Goutam Chakraborty [] []
The effects of second screen use on sponsor brand awareness: a dual coding theory perspective
–Jonathan A. Jensen, Patrick Walsh, Joe Cobbs, Brian A. Turner [] []
A closer look into the materialism construct: the antecedents and consequences of materialism and its three facets
–Sigal Segev, Aviv Shoha , Yossi Gavish [] []
From trait to state: understanding privacy concerns
–Jennifer Fries Taylor, Jodie Ferguson, Pamela Scholder Ellen [] []
The influence of marketing on consumption behavior at the bottom of the pyramid
–Anand Kumar Jaiswal, Shruti Gupta [] []