TOC: Soc Mar Quart
Introduction
Social Marketing Quarterly, 21(1)
Smokey the Bear Should Come to the Beach: Using Mascot to Promote Marine Conservation
–Daniel Hayden and Benjamin Dills [] []
Using a Randomized Voucher Experiment to Determine Demand for Carbon Monoxide Alarms in a Social Marketing Program
–David Bishai, Adria Haimann, Elise Perry, Wendy Shields, Andrea Gielen, and Eileen McDonald [] []
Case Studies
Impact of an Online Birth Control Support Network on Unintended Pregnancy
–Jill Antonishak, Kelleen Kaye, and Lawrence Swiader [] []
Program Evaluation of a Sanitation Marketing Campaign Among the Bai in China: A Strategy for Cysticercosis Reduction
–Mary Kathryn Dickey, Robert John, Helene Carabin, and Xiao-Nong Zhou [] []
Tools From the Field
Social Marketing and If You Can?t Fix It, Feature It!
–Moshe Engelberg, Teresa Sanchez, and Jessa Engelberg [] []