TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 14(2)
Credibility in the blogosphere: A study of measurement and influence of wine blogs as an information source
–Tracy Rickman Cosenza, Michael R. Solomon and Wi-suk Kwon [] []
The need to have an opinion as a driver of consumer choice
–Michail D. Kokkoris and Ulrich Kühnen [] []
Example, please! Comparing the effects of single customer reviews and aggregate review scores on online shoppers’ product evaluations
–Marc Ziegele and Mathias Weber [] [Google Scholar]
Antecedents of young adults’ materialistic values
–Vassiliki Grougiou and George P. Moschis [] [Google Scholar]
Children’s consumption behavior in response to food product placements in movies
–Jörg Matthes and Brigitte Naderer [] [Google Scholar]
Foreign brands in local cultures: A socio-cultural perspective of postmodern brandscapes
–Fajer Saleh Al-Mutawa, Richard Elliott and Peter Nuttall [] []