TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 32(1)
Product bundling or reserved product pricing? Price discrimination with myopic and strategic consumers
–Ashutosh Prasad, R. Venkatesh, Vijay Mahajan [] []
Product alliances, alliance networks, and shareholder value: Evidence from the biopharmaceutical industry
–Sudha Mani, Xueming Luo [] []
The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
–Hsin-Hsien Liu, Hsuan-Yi Chou [] []
Stock price reactions to brand value announcements: Magnitude and moderators
–Marie Dutordoir, Frank H.M. Verbeeten, Dominique De Beijer [] []
To retain? To upgrade? The effects of direct mail on regular donation behavior
–Suman Ann Thomas, Shanfei Feng, Trichy V. Krishnan [] []
Unraveling scientific impact: Citation types in marketing journals
–Stefan Stremersch, Nuno Camacho, Sofie Vanneste, Isabel Verniers [] []
Unveiling the relationship between the transaction timing, spending and dropout behavior of customers
–Nicolas Glady, Aurélie Lemmens, Christophe Croux [] []
Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis
–Rex Yuxing Du, Wagner A. Kamakura [] []
Replication Corner
Severe service failure recovery revisited: Evidence of its determinants in an emerging market context
–Livia L. Barakat, Jase R. Ramsey, Melanie P. Lorenz, Marlusa Gosling [] []
The impact of an exciting store environment on consumer pleasure and shopping intentions
–Jonas Holmqvist, Renaud Lunardo [] []