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Temple University Fox Business School Global Center for Big Data in Mobile Analytics

 in cooperation with

University of Chicago, Booth School of Business

&

Mobile Analytics, Social Media, and Big Data: Korea Conference 2015

October 16, 2015
Korea University, Business School, Hyundai Motor Hall  
Seoul, South Korea   

Conference homepage and registration:  

Conference Theme

This conference is geared towards discussion on the effects of Mobile, Social Media, and Big Data analytics on customers, brands, marketing as well as services. The conference will cater to a broader audience spanning scholars and practitioners in marketing, MIS, economics and statistics.  A special focus lies on the applications of Big Data for mobile, Digital and Social Media Marketing. Possible topics may include: 

Mobile Analytics

·         Mobile geo-social targeting with Facebook, Twitter, Weibo, KakaoTalk, weChat, Line

·         Mobile targeting in retailing, banking, e-commerce, automotive industries

·         Mobile geo-conquesting with competitive and combative advertising

·         Geofenced, geotag-enabled social sharing

·         Mobile app design and in-app advertising

·         Mobile gaming platform

·         Mobile online to offline/offline to online (OTO) conversion    

Big Data and its Practical Applications 

·         State of the art applications of Big Data in practice

·         Successfully linking Big Data and strategy

·         Connecting offline and online data sources

·         Handling privacy and security concerns

·         Cross-country differences in the acceptance of Big Data 

·         Real-time consumer insights from Big Data and large field experiments

Digital & Social Media Marketing

·         Social networks and structured/unstructured data analytics

·         Social media marketing using Big Data

·         Internet of Things (IOT) and customer relationships

·         Finding the right metrics to measure social media marketing success

Submission Guidelines

We provide two possible formats for submissions to the conference:  Extended abstracts of original research projects, not exceeding 5 pages. Proposals for presentation, not exceeding 20 slides. In this format we especially welcome recently finished research projects and contributions from practitioners.  Conference Language will be English. 

Important Dates:

·         August 30, 2015 – Deadline for submission of abstracts and papers/proposals for presentation.

·         September 10, 2015 – Regular Registration Deadline

·         October 16, 2015 – Conference

Conference Chairs:  Xueming Luo (Temple), JP Dube (Chicago), Janghyuk Lee (KUBS)

Conference Program Board Members:

Eric Anderson (Northwestern), Kellogg School of Management

Pradeep Chintagunta (Chicago), Chicago Booth School of Business

JP Dube (Chicago), Chicago Booth School of Business

Anthony Dukes (USC), Marshall School of Business

Gary Frazier (USC), Marshall School of Business

Sachin Gupta (Cornell), Johnson School of Management

Wayne Hoyer (UT Austin), McCombs School of Business

Carl Mela (Duke), Fuqua School of Business

Harikesh Nair (Stanford), Stanford School of Business

Scott Neslin (Tuck), Dartmouth College

Jiwoong Shin (Yale), Yale School of Management

K Sudhir (Yale), Yale School of Management

Gerard Tellis (USC), Marshall School of Business

Yuchi Zhang (Temple), Fox School of Business

Juanjuan Zhang (MIT), Sloan School of Management

 Questions, email Dr.Kay Ryung KOO, soma1129@korea.ac.kr