TOC: Mar Theory
Introduction
Marketing Theory, 15(1)
Why psychoanalysis now?
–Robert Cluley and John Desmond [] [] Marketing on the couch: Commentaries on psychoanalysis and marketing
Marketing on the couch: Sidney and psychoanalysis
–Sidney J. Levy [] []
Some reflections on psychoanalytic approaches to marketing and consumer research
–Morris B. Holbrook [] []
Note on the marginalizing of psychoanalysis in marketing
–John O’Shaughnessy [] []
YouTube on the couch: Psychoanalytic challenges in a digital age
–Russell Belk [] []
Identity, choice and consumer freedom ? the new opiates? A psychoanalytic interrogation
–Yiannis Gabriel [] []
The other side of marketing and advertising: Psychoanalysis, art and addiction
–Rik Loose [] []
Articles
Mobilizing the depths of the market: Motivation research and the making of the disembedded consumer
–Stefan Schwarzkopf [] []
The unconscious processing information
–Paul J. Albanese [] []
Guilt and ethical choice in consumption: A psychoanalytic perspective
–Andreas Chatzidakis [] []
Ericksonian therapy as a grounding for a theory of persuasive marketing dialogue
–Chris Miles [] []
Disconnected/connected: On the ?look? and the ?gaze? of cell phones
–Ian Reyes, Nikhilesh Dholakia, and Jennifer K. Bonoff [] []
Platform
–Robert Grafton Small [] []