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TOC: J Interactive Mar

Introduction

Journal of Interactive Marketing, 29(1)

Some Directions for Research in Interactive Marketing
Brian T. Ratchford [] []

Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-groups in Virtual Communities
Devon S. Johnson, Ben Lowe [] []

Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce Website
Imran S. Currim, Ofer Mintz, S. Siddarth [] []

Targeting High Value Customers While Under Resource Constraint: Partial Order Constrained Optimization with Genetic Algorithm
Geng Cui, Man Leung Wong, Xiang Wan [] []

Managing Customer Acquisition Risk Using Co-operative Databases
Hongju Liu, Joseph Pancras, Malcolm Houtz [] []