TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 29(1)
Some Directions for Research in Interactive Marketing
–Brian T. Ratchford [] []
Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-groups in Virtual Communities
–Devon S. Johnson, Ben Lowe [] []
Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce Website
–Imran S. Currim, Ofer Mintz, S. Siddarth [] []
Targeting High Value Customers While Under Resource Constraint: Partial Order Constrained Optimization with Genetic Algorithm
–Geng Cui, Man Leung Wong, Xiang Wan [] []
Managing Customer Acquisition Risk Using Co-operative Databases
–Hongju Liu, Joseph Pancras, Malcolm Houtz [] []