TOC: Intl J Internet Mar Adv
Introduction
International Journal of Internet Marketing and Advertising, 8(4)
Understanding consumers’ creating behaviour in social media: an application of uses and gratifications and the theory of reasoned action
–Chang-Dae Ham; Joonghwa Lee; Hyung-Seok Lee [] [Google Scholar]
Investigating websites’ e-CRM features in building customer relationships: evidence from Greece
–Eugenia Papaioannou; Costas Assimakopoulos; Christos Sarmaniotis; Christos K. Georgiadis [] [Google Scholar]
Conceptualising and modelling virtual product experience for online retailers
–Raed S. Algharabat [] []
Facebook usage among teenagers – the effect of personality and peer group pressure; an exploratory study in Greece
–Elli Vlachopoulou; Christina Boutsouki [] []
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
–Thamaraiselvan Natarajan; Janarthanan Balakrishnan; Senthil Arasu Balasubramanian; Jeevananthan Manickavasagam [] []