TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 23(1)
Editorial
–Nigel Piercy & Carolyn Strong []
Advancing paradox resolution theory for interpreting non-profit, commercial, entrepreneurial strategies
–Stephen Lloyd & Arch G. Woodside [] []
Does brand personality vary across retail brands and gender? An empirical check
–Gopal Das [] []
Consumer social identity: cool and single or caring and attached
–Nguyen (Natalie) Truong, Doan Nguyen & Nicole Hartley [] []
Demand- and supply-side cross-functional relationships: an application of disconfirmation theory
–Niall Piercy & Alex Ellinger [] []
Managing brand portfolios: audit of leading grocery supplier brands 2004 to 2012
–Sylvie Laforet [] []