TOC: J Intl Mar
Introduction
Journal of International Marketing, 23(1)
Drivers of Local Relative to Global Brand Purchases: A Contingency Approach
–Yuliya Strizhakova and Robin A. Coulter [] []
Interpersonal Factors as Drivers of Quality and Performance in Western–Hong Kong Interorganizational Business Relationships
–Bradley R. Barnes, Leonidas C. Leonidou, Noel Y.M. Siu, and Constantinos N. Leonidou [] []
An Extended Model of Preference Formation Between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect
–Yi Xie, Rajeev Batra, and Siqing Peng [] []
The Growth of Private Label Brands: A Worldwide Phenomenon?
–Andres Cuneo, Sandra J. Milberg, Jose Miguel Benavente, and Javier Palacios-Fenech [] []
Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market
–Hongzhi Gao, Hongxia Zhang, Xuan Zhang, and John G. Knight [] []