TOC: Mar Letters
Introduction
http://link.springer.com/journal/11002/26/1 The adoption of customer service improvement practices –Peter R. Dickson Bidding behaviors in charity auctions –Peter T. L. Popkowski Leszczyc, Chun Qiu, Shenyu Li & Michael H. Rothkopf Consumer reactions to business-nonprofit alliances: Who benefits and when? –Caglar Irmak, Sankar Sen & C. B. Bhattacharya Exploring the small movie profitability puzzle –Dongling Huang, Dmitri […]
The adoption of customer service improvement practices
–Peter R. Dickson
Bidding behaviors in charity auctions
–Peter T. L. Popkowski Leszczyc, Chun Qiu, Shenyu Li & Michael H. Rothkopf
Consumer reactions to business-nonprofit alliances: Who benefits and when?
–Caglar Irmak, Sankar Sen & C. B. Bhattacharya
Exploring the small movie profitability puzzle
–Dongling Huang, Dmitri G. Markovitch & Andrei Strijnev
Chinese migrant workers’ adoption of urban consumer habits
–Rongwei Chu, James M. Leonhardt & Matthew Tingchi Liu
Digging for gold with a simple tool: Validating text mining in studying electronic word-of-mouth (eWOM) communication
–Chuanyi Tang & Lin Guo
When is the best time to reactivate your inactive customers?
–Shaohui Ma, Hui Tan & Fang Shu
Are points like money? An empirical investigation of reward promotion effectiveness for multicategory retailers
–Liyuan Wei & Junji Xiao