TOC: J Macromar
Introduction
Journal of Macromarketing, 35(1)
Introduction to the Special Issue: Sustainability as Megatrend II
–Andrea Prothero and Pierre McDonagh [] []
What Do We Really Need? Questioning Consumption Through Sufficiency
–Hélène Gorge, Maud Herbert, Nil Özçaglar-Toulouse and Isabelle Robert [] []
The Marketplace of Life? An Exploratory Study of the Commercialization of Water Resources through the Lens of Macromarketing
–Georgios Patsiaouras, Michael Saren, and James A. Fitchett [] []
Citizen-Consumer Oriented Practices in Naturalistic Foodways: The Case of the Slow Food Movement
–Sarita Ray Chaudhury and Pia A. Albinsson [] []
Sustainable Markets: Motivating Factors, Barriers, and Remedies for Mobilization of Slow Fashion
–Zeynep Ozdamar Ertekin and Deniz Atik [] []
I Support Sustainability But Only When doing So Reflects Fabulously on Me: Can Green Narcissists Be Cultivated?
–Iman Naderi and David Strutton [] []
Sustainability: A Framework of Typology Based on Efficiency and Effectiveness
–Jie Meng [] []
‘One Less Car’: The Collective Initiative Toward Sustainability
–Paulo R. C. Dalpian, Teniza da Silveira, and Carlos A. V. Rossi [] [Google Scholar]
Commentary
Reduce, Reuse, Recycle and Refuse
–Raymond Benton, Jr [] []
Book and Media Reviews
Marketing and the Common Good: Essays from Notre Dame on Societal Impact
–Stanley J. Shapiro [] []
Abstracts from Conference
Abstracts from the 2014 Macromarketing Conference
–Alan Bradshaw, Mikko Laamanen, and Alexander Reppel [] []
Call for Papers
Special Issue on Alternative Economies
–Mario Campana, Andreas Chatzidakis, and Mikko Laamanen [] []
Special Issue on Macro-Social Marketing
–Ann-Marie Kennedy and Andrew Parsons [] []