TOC: J Hist Res Mar
Introduction
Journal of Historical Research in Marketing, 7(1)
Irresistible empire or innocents abroad? American advertising agencies in post-war Italy, 1950s-1970s
–Ferdinando Fasce, Elisabetta Bini [] []
The use of social networks in marketing: the Italian co-operative experience
–Patrizia Battilani, Giuliana Bertagnoni [] []
Between public consumption and private consumption: The commercial revolution and local government in Bologna “the red” (1959-1981)
–Roberto Parisini [] []
History as an intangible asset for the Italian fashion business (1950-1954)
–Carlo Marco Belfanti [] []
The revival of fashion brands between marketing and history: The case of the Italian fashion company Pucci
–Elisabetta Merlo, Mario Perugini [] []
Building brand awareness with a bowl of cherries
–Alberto Guenzi [] []
Putting the Italians on bicycles: marketing at Bianchi, 1885-1955
–Carlo Mari [] []
Introduction: towards an Italian marketing history
–Jonathan Morris [] []