TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 43(2)
Exploring value propositions and service innovation: a service-dominant logic study
–Per Skålén, Johanna Gummerus, Catharina von Koskull & Peter R. Magnusson
Cross-national differences in price–role orientation and their impact on retail markets
–Stephan Zielke & Marcin Komor
The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence
–Ralf Wilden & Siegfried P. Gudergan
Creating consumer attachment to retail service firms through sense of place
–E. Deanne Brocato, Julie Baker & Clay M. Voorhees
The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach
–Jay Weerawardena, Gillian Sullivan Mort, Sandeep Salunke, Gary Knight & Peter W. Liesch
Broken halos and shattered horns: overcoming the biasing effects of prior expectations through objective information disclosure
–Scot Burton, Laurel Aynne Cook, Elizabeth Howlett & Christopher L. Newman
Reaching the breaking point: a dynamic process theory of business-to-business customer defection
–Thomas Hollmann, Cheryl Burke Jarvis & Mary Jo Bitner