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‘Branding’ explained: Defining and measuring brand awareness and brand attitude
–John R Rossiter [] [Google Scholar]

Geographical brand and country-of-origin effects in the Chinese wine import market
–Lara Agnoli, Roberta Capitello and Diego Begalli [] []

The impact of a celebrity endorser’s credibility on consumer self-brand connection and brand evaluation
–Abhishek Dwivedi, Robert E McDonald and Lester W Johnson [] [Google Scholar]

Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations: A replication and extension
–Reto Felix and Adilson Borges [] []

Attachment, identification, and loyalty: Examining mediating mechanisms across brand and brand community contexts
–Hsiu-Yu Hung [] []

Consumer reactions to the merger: Understanding the role of pre-merger brands
–Melinda Andrews McLelland, Ronald Goldsmith and Dave McMahon [] []

Love for logos: Evaluating the congruency between brand symbols and typefaces and their relation to emotional words
–Alejandro Salgado-Montejo, Carlos Velasco, Juan Sebastian Olier, Jorge Alvarado and Charles Spence [] []

Sport club brand personality scale (SCBPS): A new brand personality scale for sport clubs
–Michael Schade, Rico Piehler and Christoph Burmann [] []

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
–B Ramaseshan and Alisha Stein [] []

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