TOC: Intl Mar Rev
Introduction
International Marketing Review, 32(1)
Antecedents of marketing integration in cross-border mergers and acquisitions: Evidence from Malaysia and Indonesia
–Rudolf R. Sinkovics, Noemi Sinkovics, Yong Kyu Lew, Mohd Haniff Jedin Stefan Zagelmeyer [] []
Measuring innovation capability in exporting firms: the INNOVSCALE
–Margarida Vicente, José Luís Abrantes, Mário Sérgio Teixeira [] []
Challenges in conducting and publishing research on the Middle East and Africa in leading journals
–Cristiana R. Lages, Gregor Pfajfar, Aviv SHOHAM [] []
Leveraging marketing capabilities into competitive advantage and export performance
–Qun Tan, Carlos M.P. Sousa [] []