TOC: European J Mar
Introduction
European Journal of Marketing, 49(1/2)
The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
–Csilla Horváth, Marcel van Birgelen [] []
Corporate heritage identity stewardship: a corporate marketing perspective
–Mario Burghausen, John M.T. Balmer [] []
Names versus faces: examining spokesperson-based congruency effects in advertising
–Jasmina Ilicic, Stacey Baxter, Alicia Kulczynski [] []
Consumer knowledge discrimination
–Kishore Gopalakrishna Pillai, Michael Brusco, Ronald Goldsmith, Charles Hofacker [] []
Consonants in brand names influence brand gender perceptions
–Amelie Guevremont, Bianca Grohmann [] []
Publishing success of marketing academics: antecedents and outcomes
–James E. Richard, Geoff Plimmer, Kim-Shyan Fam, Charles Campbell [] []
The effect of brand design on brand gender perceptions and brand preference
–Theo Lieven, Bianca Grohmann, Andreas Herrmann, Jan R. Landwehr, Miriam van Tilburg [] []
How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
–Oliver B. Büttner, Arnd Florack, Anja S. Göritz [] []
Mandatory use of technology-based self-service: does expertise help or hurt?
–Machiel Reinders, Ruud Frambach, Mirella Kleijnen [] []
Utilitarian and hedonic promotional appeals of 99-ending prices: The influence of decision-making style
–Charlotte Gaston-Breton, Lola C. Duque [] []
Defective co-creation: Developing a typology of consumer dysfunction in professional services
–Dominique A Greer [] []
Exploring the effectiveness of consumer creativity in online marketing communications
–Jintao Wu, Na Wen, Wenyu Dou, Junsong Chen [] []