TOC: Psych Mar
Introduction
Psychology & Marketing, 32(3)
Online Consumption Communities: An Introduction
–Nicola E. Stokburger-Sauer and Caroline Wiertz [] []
Labeling as a Social Practice in Online Consumption Communities
–Anja Dinhopl, Ulrike Gretzel and Andrew Whelan [] []
Social Control in Online Communities of Consumption: A Framework for Community Management
–Olivier Sibai, Kristine de Valck, Andrew M. Farrell and John M. Rudd [] []
Conflict Culture and Conflict Management in Consumption Communities
–Katharina C. Husemann, Florian Ladstaetter and Marius K. Luedicke [] []
The Market Maven Crowd: Collaborative Risk-Aversion and Enhanced Consumption Context Control in an Illicit Market
–Stephen R. O’Sullivan [] []
Health Communities as Permissible Space: Supporting Negotiation to Balance Asymmetries
–Debbie Isobel Keeling, Angus Laing and Terry Newholm [] []
Exploring Consumptive Moments of Value-Creating Practice in Online Community
–Benjamin J. Hartmann, Caroline Wiertz and Eric J. Arnould [] []
Motivational Drivers of Content Contribution to Company- Versus Consumer-Hosted Online Communities
–Karin Teichmann, Nicola E. Stokburger-Sauer, Andreas Plank and Andreas Strobl [] []
Brand Communication Success in Online Consumption Communities: An Experimental Analysis of the Effects of Communication Style and Brand Pictorial Representation
–Sascha Steinmann, Gunnar Mau and Hanna Schramm-Klein [] []