TOC: Mar Sci
Introduction
Marketing Science, 34(1)
Learning from Experience, Simply
–Song Lin, Juanjuan Zhang, and John R. Hauser
Estimating a Model of Strategic Network Choice: The Convenience-Store Industry in Okinawa
–Mitsukuni Nishida
Risk Preferences and Demand Drivers of Extended Warranties
–Pranav Jindal
Aggregation Bias in Sponsored Search Data: The Curse and the Cure
–Vibhanshu Abhishek, Kartik Hosanagar, and Peter S. Fader
Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol
–Scott K. Shriver
Design Innovativeness and Product Sales’ Evolution
–Gaia Rubera
Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs
–Arun Gopalakrishnan, Raghuram Iyengar, and Robert J. Meyer
The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred
–Michel Wedel and Rik Pieters
The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
–Qiang Liu, Thomas J. Steenburgh, and Sachin Gupta
Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor’s Perspective
–Alberto Sa Vinhas and Jan B. Heide