TOC: J Con Res
Introduction
Journal of Consumer Research, 41(5)
Humorous Complaining
–A. Peter McGraw, Caleb Warren, and Christina Kan [] []
This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations
–Monica Wadhwa and Kuangjie Zhang [] []
Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation
–Monika Lisjak, Andrea Bonezzi, Soo Kim, and Derek D. Rucker [] []
Squeezed: Coping with Constraint through Efficiency and Prioritization
–Philip M. Fernbach, Christina Kan, and John G. Lynch Jr. [] []
Things Fall Apart: The Dynamics of Brand Audience Dissipation
–Marie-Agnès Parmentier and Eileen Fischer [] []
From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit
–Szu-chi Huang, Susan M. Broniarczyk, Ying Zhang, and Mariam Beruchashvili [] []
Pardon the Interruption: Goal Proximity, Perceived Spare Time, and Impatience
–Ji Hoon Jhang and John G. Lynch Jr. [] []
Riding Coattails: When Co-Branding Helps versus Hurts Less-Known Brands
–Marcus Cunha Jr., Mark R. Forehand, and Justin W. Angle [] []
The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit
–Luxi Shen, Ayelet Fishbach, and Christopher K. Hsee [] []
The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back
–Margaret C. Campbell and Caleb Warren [] []