TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 32(1)
An investigation of the effects of product recalls on brand commitment and purchase intention
–Kyung-Ah Byun, Mayukh Dass [] []
The impact of choice on co-produced customer value creation and satisfaction
–Jason Flores, Arturo Z. Vasquez-Parraga [] []
Felt discrimination increases offensiveness of stereotyped out-group depictions
–Roland L Leak, Omar P Woodham, George W Stone [] []
The impact of consumer resistance to brand substitution on brand relationship
–Raluca Mogos Descotes, Véronique Pauwels-Delassus [] []
The effects of adjacent competitors and promotion on brand sales
–Astrid Lei Keel, Daniel Padgett [] []