TOC: J Adv
Introduction
Journal of Advertising, 44(1)
Exploring Advertising Equity: How a Brand’s Past Advertising May Affect Consumer Willingness to Approach Its Future Ads
–Sara Rosengren & Micael Dahlén [] [Google Scholar]
Rhetorical Maneuvers in a Controversial Tide: Assessing the Boundaries of Advertising Rhetoric
–Ioannis G. Theodorakis, Christos Koritos & Vlasis Stathakopoulos [] []
The Occurrence and Effects of Verbal and Visual Anchoring of Tropes on the Perceived Comprehensibility and Liking of TV Commercials
–Renske van Enschot & Hans Hoeken [] []
Integrated Marketing Communication Capability and Brand Performance
–Sandra Luxton, Mike Reid & Felix Mavondo [] []
Yo, DJ, That’s My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music
–Nakeisha S. Ferguson & Janée N. Burkhalter [] [Google Scholar]
Advertising as Unfavorable Self-Presentation: The Dirty Laundry Effect
–Tandy Chalmers Thomas, Rebecca K. Trump & Linda L. Price [] []
Advertising-Induced Embarrassment
–Stefano Puntoni, Ilona E. de Hooge & Willem J. M. I. Verbeke [] []
Invited Article Series: Learning from the Past, Looking to the Future
The Journal of Advertising: Historical, Structural, and Brand Equity Considerations
–Les Carlson [] []