TOC: Intl J Market Res
Introduction
International Journal of Market Research, 57(1)
Editorial -Peter Mouncey
Viewpoint: The (un)changing role of the researcher -Claire Moon
Forum: Gamification in market research: Increasing enjoyment, participant engagement and richness of data, but what of data validity? -Pippa Bailey, Gareth Pritchard and Hollie Kernohan
Developing and testing an online tool for probing customer preferences -Maria Riala and Tuomas Nummelin
How categorisation shapes the attitude-behaviour gap in responsible consumption -Paolo Antonetti and Stan Maklan
Brand equity and store brand tiers: An analysis based on an experimental design -Óscar González-Benito, Mercedes Martos-Partal and Mariana Fustinoni-Venturini
Multidimensional structures of brand and country images, and their effects on product evaluation -Yamen Koubaa, Rym Boudali Methamem and Fatitha Fort
Cosmetic scents by visual and olfactory senses versus purchase intention -Li-Chun Yang and Kuan-Nien Chen
Conference note: Does society any longer influence behaviour? -Richard Webber
2014 New Writer Award: YBMs: religious identity and consumption among young British Muslims -Hannah Wright
Book review: Online panel research: a data quality perspective -Mario Callegaro, Reg Baker, Jelke Bethlehem, Anja S. Goritz, Jon A. Krosnick and Paul J. Lavrakas (eds) ELMAR Footer HR