TOC: Cust Need Solutions
Introduction
Customer Needs and Solutions, 2(1)
Editorial
CNS as Venture Capitalist
–Min Ding
The Future of Quantitative Marketing: Results of a Survey
–Donald R. Lehmann , Oded Netzer & Olivier Toubia
An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research
–James Agarwal , Wayne S. DeSarbo , Naresh K. Malhotra & Vithala R. Rao
The Long-Term Effect of Multichannel Usage on Sales
–Tolga Bilgicer , Kamel Jedidi , Donald R. Lehmann & Scott A. Neslin
Multi-Market, Multi-Product New Product Diffusion: Decomposing Local, Foreign, and Indirect (Cross-Product) Effects
–Antonio Ladrón-de-Guevara & William P. Putsis
Publication, Citation, Career Development, and Recent Trends: Empirical Evidence for Quantitative Marketing Researchers
–Surendra Rajiv , Junhong Chu & Zhiying Jiang
Which Modeling Scholars Get Promoted, and How Fast?
–César Zamudio & Meg Meng