Revisit: Macromarketing 2015
Introduction
40th Macromarketing Conference, Chicago, 25-28 Jun 2015; Deadline now 10 Feb
40th Annual Macromarketing Conference
Marketing as Provisioning Technology:
Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice
Conference Chairs:
Cliff Shultz Ray Benton Olga Kravets
Loyola University Chicago Loyola University Chicago Bilkent University
cjs2@luc.edu rbenton@luc.edu olga@bilkent.edu.tr
Quinlan School of Business, Loyola University Chicago
Conference Dates: June 25-28, 2015
Doctoral Consortium and Welcome Reception: June 25, 2015
The 40th Annual Macromarketing Conference will assemble scholars in Chicago to explore, discuss and debate marketing challenges and solutions to the world’s most vexing conundrums, including sustainability, socioeconomic-dysfunction, poverty, war, disenfranchisement, injustice, and societal angst and unhappiness. Participants are invited to submit competitive papers, working papers, abstracts, or proposals for special sessions. Of particular interest is research that explores the themes listed below, as they pertain to core Macromarketing foci: the interactions of markets, marketing and society, and the subsequent extent to which individual, societal and global well-being are enhanced or hindered. Multiple perspectives are encouraged. Please submit papers, abstracts or proposals to the Track Chairs or Conference Chairs. Submission Deadline: February 10, 2015
Tracks/Themes and Chairs
Tony Pecotich Doctoral Seminar
Mark Peterson, University of Wyoming: markpete@uwyo.edu
Art, Aesthetics, Entertainment, Leisure, and Sport
Finola Kerrigan, University of Birmingham: f.kerrigan@bham.ac.uk
Consumer Vulnerability
Terri Rittenburg, University of Wyoming: TRitt@uwyo.edu
Teresa Pavia, University of Utah: mkttp@business.utah.edu
Culture and Macromarketing
Fuat Firat, University of Texas – Pan American firatf@utpa.edu
Mohammad Zolfagharian, University of Texas – Pan American zolfagharian@utpa.edu
Deniz Atik deniz.atik@izmirekonomi.edu.tr
Education and Pedagogy
Ray Benton, Loyola University Chicago: rbenton@LUC.edu
Ethics and Social Justice
Gene Laczniak, Marquette University: eugene.laczniak@marquette.edu
Alexander Nill, University of Nevada, Las Vegas: alexander.nill@unlv.edu
Families, Communities and Gender
Katherine Šredl, Loyola University Chicago: ksredl@LUC.edu
Ru?ica Bre?i?, University of Zagreb: rbrecic@efzg.hr
Sanda Renko, University of Zagreb: srenko@efzg.hr
Fashion: Critical Perspectives
Stacy Neier, Loyola University Chicago: sneier@LUC.edu
Olga Kravets, Bilkent University: olga@bilkent.edu.tr
Food Marketing
Claudia Dumitrescu, Whitworth University: cdumitrescu@whitworth.edu
Ann Veeck, Western Michigan University: ann.veeck@wmich.edu
Geographies of Marketing and Consumption
Andreas Chatzidakis, Royal Holloway University of London, Andreas.Chatzidakis@rhul.ac.uk
Andrea Lucarelli, Stockholm University, alu@sbs.su.se
Massimo Giovanardi, Stockholm University, massimo.giovanardi@gmail.com
Globalization, Developing Markets & Marketing Systems
Don Rahtz, College of William & Mary: don.rahtz@mason.wm.edu
Nguyen Thi Tuyet Mai, National Economics University: nguyenttmai@gmail.com
Alan Malter, University of Illinois, Chicago: amalter@uic.edu
Marketing, Policy and Governance
Ann-Marie Kennedy, Auckland University of Technology: akennedy@aut.ac.nz
Cathy McGouran, University of Wales – Swansea: c.mcgouran@swansea.ac.uk
Methods/Metrics/Interpretations
Ben Wooliscroft, University of Otago: ben.wooliscroft@otago.ac.nz
Positive Marketing Movement
John Mittelstaedt, University of Wyoming: jmittels@uwyo.edu
Dawn Lerman, Fordham University: lerman@fordham.edu
Post-Growth Economy
Ray Benton, Loyola University Chicago: rbenton@LUC.edu
Poverty, Structural Inequalities and Social Exclusion
Pia Polsa, HANKEN: pia.polsa@hanken.fi
Olga Kravets, Bilkent University: olga@bilkent.edu.tr
Quality of Life, Health and Wellness
Joe Sirgy, Virginia Tech: sirgy@vt.edu
Alexandra Ganglmair, University of Otago: alexandra.ganglmair@otago.ac.nz
Resources
Norah Campbell, Trinity College Dublin: norah.campbell@tcd.ie
Aidan O’Driscoll, Dublin Institute of Technology: aidan.odriscoll@dit.ie
Michael Saren, University of Leicester: majs1@le.ac.uk
Social Marketing, Social Enterprise and CSR
Nicky Santos, Marquette University: nicholas.santos@marquette.com
Tina Facca-Miess, John Carroll University: tfacca@jcu.edu
John Boatright, Loyola University Chicago: jboatri@LUC.edu
Subsistence Marketplaces
Madhu Viswanathan, University of Illinois at Urbana-Champaign: mviswana@illinois.edu
Srini Venugopal, University of Illinois at Urbana-Champaign: venugop1@illinois.edu
Sustainability
Pierre McDonagh, University of Bath: P.McDonagh@bath.ac.uk
Andrea Prothero, University College Dublin: andrea.prothero@ucd.ie
Technology and Marketing
Detlev Zwick, York University: dzwick@schulich.yorku.ca
Nik Dholakia, University of Rhode Island: Nik@uri.edu
Transformative Research
Ron Hill, Villanova University: ronald.hill@villanova.edu
Transitioning Markets and Economies
Bruno Grbac, University of Rijeka: grbac@efri.hr
Almir Peštek, University of Sarajevo: Almir.pestek@efsa.unsa.ba
Jasmina Dla?i?, University of Rijeka: jasmina.dlacic@ri.t-com.hr
War, Civil Unrest & Failed States
Cliff Shultz, Loyola University Chicago: cjs2@luc.edu
Samer Abdelnour, Erasmus University: abdelnour@rsm.nl
The Macromarketing Society will publish the Conference Proceedings. At least one author of each abstract or paper must register for the conference for his/her work to be included in the Proceedings. Only properly formatted documents will be published; authors are responsible for proper formatting (please see guidelines). Following the 40th Annual Macromarketing Conference, participants are encouraged to develop their work and to submit manuscripts to the Journal of Macromarketing.
Conference Fees:*
Early Bird Registration, before April 1, 2015: $325.00 (USD)
Regular Registration after April 1, but before May 1: $375.00 (USD)
Late Registration after May 1: $425.00 (USD)
Doctoral Consortium Fee: $35.00
Partners program (includes dinner cruise and gala dinner): $70.00 (USD)
Student Registration: $275 (USD), up to May 1, 2015; full fees, thereafter
*Includes welcome reception, full academic program, all breakfasts, all lunches, architectural river cruise, and gala dinner
Accommodations
On-Campus Housing:
$ 60.00/person/night (USD), double occupancy
$120.00/person/night (USD), single occupancy
Please note: our block of rooms is being held until May 8, 2015
Local hotels are also available.
Get to Know …
Loyola University Chicago, Water Tower Campus:
City of Chicago: (The Best of Chicago)
(Chicago attractions)
For questions regarding conference website, please contact Ben Wooliscroft, University of Otago: ben.wooliscroft@otago.ac.nz