ÂÜÀòÉç¹ÙÍø

TOC: J Intl Con Mar

Introduction

Journal of International Consumer Marketing, 27(1)

Editorial
C. Anthony Di Benedetto []

Consumer Response to Diffusion Brands and Luxury Brands: The Role of Country of Origin and Country of Manufacture
Anshu Saxena Arora, John R. McIntyre, Jun Wu & Amit Arora [] []

Emerging Consumer Orientation, Ethical Perceptions, and Purchase Intention in the Counterfeit Smartphone Market in China
Tiger Li & Bruce Seaton [] []

United We Shop! Chinese Consumers’ Online Group Buying
Jie J. Zhang & Wan-Hsiu Sunny Tsai [] []

Toward Better Gender Equality? Portrayals of Advertising Models’ Occupational Status in Chinese Magazines
Ying Huang & Dennis T. Lowry [] []

Making Up Lost Ground: The Relative Advantage of Achieving Relationship Marketing Outcomes Versus Time-In-Market Effects
Richard A. Heiens, Larry P. Pleshko & Awad Al-Zufairi [] []