TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 25(1)
From the Special Issue Editor
–C. Anthony Di Benedetto [] []
Special Issue
Strategic, organizational and operational challenges of product innovation in emerging economies
–Muammer Ozer & Mumin Dayan [] []
Consumer innovativeness: a domain-specific perspective of information acquisition and choice
–Wooyang Kim, James M. Hunt & Richard A. Lancioni [] []
Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method
–Eunju Ko, Eunha Chun, Sangah Song & Pekka Mattila [] []
A search for theoretical plurality in new product launch
–Roger Calantone & Francisco-Jose Molina-Castillo [] []
Regular Papers
What comes after postmodernism? Implications for marketers
–David J. Burns [] []
From Apple to Omega: an analysis of brand placement in 2010 top-earning films
–Michael Devlin & Justin Combs [] []
Antecedents and effects of customer–service employee attachments on customer–company identification and word-of-mouth: the case of Cheong in South Korea
–Seong Do Cho, Kyoungeun Kim & Daekwan Kim [] []