TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 14(1)
Exploring the role of discourse in marketing and consumer research
–James Fitchett and Robert Caruana [] []
The stability and sales contribution of heavy-buying households
–Jenni Romaniuk and Samuel Wight [] []
The persuasive effectiveness of mini-films: Narrative transportation and fantasy proneness
–Tsai Chen [] []
Effects of consumer embarrassment on shopping basket size and value: A study of the millennial consumer
–Bridget Satinover Nichols, David Raska and Daniel J. Flint [] []
Green consumerism: The influence of product attributes and values on purchasing intentions
–Geertje Schuitema and Judith I. M. de Groot [] []