TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 36(1)
Sweden: Bank of the Year Recognition and Performance
–Gert-Olof Boström, Lars Lindbergh & Timothy L. Wilson [] []
Consumer Misbehavior: Aggressive Behavior by Sports Fans
–Aviv Shoham, Vassilis Dalakas & Lia Lahav [] []
An Analysis of the Syntactic Complexity in Service Corporation Brand Slogans
–Darryl W. Miller & Marshall Toman [] []
A Longitudinal Examination of Print Advertising by Professional Accounting Firms
–Katherine T. Smith, L. Murphy Smith & Topaz Prawito [] []
Satisfaction and Loyalty From Shopping Mall Experience and Brand Personality
–Ji Wan Kim, Freddy Lee & Yong Gu Suh [] []
Antecedents of Patient Trust in Health-Care Insurers
–Gillie Gabay & Dahlia Moore [] []