TOC: Psych Mar
Introduction
Psychology & Marketing, 32(2)
Do-It-Yourself Projects as Path toward Female Empowerment in a Gendered Market Place
–Marco Wolf, Pia A. Albinsson and Cherylynn Becker [] []
The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products
–Jun San Kim, Minhi Hahn and Yeosun Yoon [] []
Catch and Shoot: The Influence of Advergame Mechanics on Preference Formation
–Andrew Kuo and Dan Hamilton Rice [] []
What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity
–Julie Guidry Moulard, Carolyn Popp Garrity and Dan Hamilton Rice [] []
Consumer–Brand Relationships: A Contrast of Nostalgic and Non-Nostalgic Brands
–Aurélie Kessous, Elyette Roux and Jean-Louis Chandon [] []
An Examination of Emotional Information Management in Gift Giving and Receipt
–Harry A. Taute and Jeremy J. Sierra [] []
Exploring the Feelings and Thoughts that Accompany the Experience of Consumption Desires
–Lilia Boujbel and Alain d’Astous [] [] Book Review
Contagious: Why Things Catch On, by Jonah Berger. New York, NY: Simon & Schuster, 2013. ISBN: 978-1-4516-8657-9.
–Theresa R. Billiot []