TOC: J Soc Mar
Introduction
Journal of Social Marketing, 5(1)>
Bundling of STDs and HIV in Prevention Messages
–Jon Poehlman, Jennifer D Uhrig, Allison Friedman, Monica Scales, Ann Forsythe, Susan J Robinson [] []
How do young adult female smokers interpret dissuasive cigarette sticks?: A qualitative analysis
–Janet Hoek, Cherie Robertson [] []
Social marketing communication messages: How congruence between source and content influences physical activity attitudes
–Jane McKay-Nesbitt, Sukki Yoon [] []
A ZMET-based analysis of perceptions of climate change among young South Koreans: Implications for social marketing communication
–George Anghelcev, Mun-Young Chung, Sela Sar, Brittany R.L. Duff [] []
The four Es of social marketing: ethicality, expensiveness, exaggeration and effectiveness
–Bo Pang, Krzysztof Kubacki [] []