TOC: J Applied Mar Theory
Introduction
Journal of Applied Marketing Theory, 5(2)
In the Wake of a Merger: Consumer Reactions to Service Failures
–Melinda Andrews McLelland, Ronald E. Goldsmith [] []
Is Dynamic Pricing Viable for Small Market Collegiate Athletics?
–Steve S. Chen, Cassandra Smith, Kenneth Henderson, Nicholas D. Mason [] []
Psychological Capital Intervention: A Potential Tool for Improving Organizational Commitment in Sales Organizations
–Steven A. Schulz, Heather M. Schulz, Marsha K. Yeagley [] []
Brand Equity Perceptual Mapping: Competitive Landscapes and Consumer Segments in Brand Equity Space
–Brian T Parker [] []
The Influences of Brand-Consumer and Cause-Congruence on Consumer Responses to Cause Related Marketing
–Ronald Earl Goldsmith, Yimin Zhu [] []