TOC: Intl J Internet Mar Adv
Introduction
International Journal of Internet Marketing and Advertising, 8(3)
Deal me in! Assessing consumer response to daily-deal sites
–Kelty Logan; Laura Bright [] []
Perception of humour banner advertising: a conceptual framework
–Igor Makienko [] []
The effects of message directivity of social networking service word-of-mouth and brand knowledge levels on accessibility and diagnosticity
–Minho Lee [] []
Assessing customer-capturing strategies considering network effects and multiple adoption
–Fan-Chen Tseng; Ching-I Teng [] []
The effects of familiarity and similarity on compliance in social networks
–Maurits Kaptein; Clifford I. Nass; Panos Markopoulos [] []