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Announcing the 2015 Global Research Symposium on Marketing and Entrepreneurship, Chicago (IL), August 12-14

Themed "Live from Chicago, It’s Saturday Night Live!: Improvisation, Effectuation and Creation Theory”

Location: DePaul University, Chicago (IL)

Sponsored by the Entrepreneurial Marketing SIG of the ÂÜÀòÉç¹ÙÍø and Kauffman Foundation

Two page abstract submissions are due on March 1. Authors will be notified around April 1st.

Please send to peter.whalen@du.edu

All the usual topics are welcomed, but here are a few more we would like you to consider:

• Improvisation, effectuation and creation theory
• New product introductions by entrepreneurial start-ups
• Business Models and Customer Development
• Social entrepreneurship
• Innovative teaching approaches for entrepreneurial marketing
• Construct and instrument validation for entrepreneurial marketing research
• Meta-analysis and comprehensive literature reviews on topics related to entrepreneurial marketing
• Evaluative comparisons of alternative methodologies used in researching entrepreneurial marketing
• Case and small sample studies in entrepreneurial marketing research
• Grounded theory-based entrepreneurial marketing research
• Competitive responses to entrepreneurial efforts
• Entrepreneurial marketing activities in turbulent environments
• Individual decision making in entrepreneurial marketing

Papers on emerging topics that relate to marketing and entrepreneurship are very much encouraged.

Please also consider a new track that we recently added to the symposium: "Next Level Incubator for Entrepreneurial Marketing".

This Call for Papers and additional info can be found on our symposium website:

Thanks!

The symposium co-chairs,

Fabian Eggers, Menlo College
Peter Whalen, University of Denver
Javier Monllor, DePaul University

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