Online Advertising
Introduction
The Journal of Advertising will offer free access to 10 papers on online advertising until 31 May 2015
The Journal of Advertising is pleased to announce the first Virtual Special Issue on Online Advertising. Professor Yuping Liu-Thompkins of Old Dominion University has compiled a list of the most important work in this area published between 2007 and 2013 in the journal. The ten papers selected for this special issue can be grouped into three themes: website interactivity issues, traditional advertising issue in the online environment, and advertising in web 2.0. For more information on the special issue, please click this link:
We offer free access to the articles until May 31, 2015.
Shintaro Okazaki
Editor-in-Chief, Journal of Advertising