TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 21(1)
Editorial
Reshaping the boundaries of marketing communication to bond with consumers
–Rossella C. Gambetti & Don E. Schultz []
An ecological definition of ambient communication: A discursive conceptualization
–Silvia Biraghi, Rossella C. Gambetti & Guendalina Graffigna [] []
The value of ambient communication from a consumer perspective
–Sara Rosengren, Erik Modig & Micael Dahlén [] []
Unusual location and unexpected execution in advertising: A content analysis and test of effectiveness in ambient advertisements
–Katharina Hutter [] []
Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness
–Maria Alina Jurca & Maria Madlberger [] []
The secret lives of unconventional campaigns: Street marketing on the fringe
–Marcel Saucet & Bernard Cova [] []
Space design as an expressive device in ambient marketing: Case studies of Deutsche Bank and Banca Monte dei Paschi di Siena
–Angela Bargenda [] []