TOC: J Mar Analtyics
Introduction
Journal of Marketing Analytics, 2(4)
Editorial
–Tom Breur []
Budget allocation to grow market share and maximize customer equity: The effect of inertial segment size
–Hsiu-Yuan Tsao, Colin Campbell, Junzhao Ma and Leyland Pitt [] []
Mining for the truly responsive customers and prospects using true-lift modeling: Comparison of new and existing methods
–Kathleen Kane, Victor S.Y. Lo and Jane Zheng [] []
Identification of influential marketing scholars and their institutions using social network analysis
–Vivek H Patil [] []
The manifestation of culture in product purchase: A cross-cultural comparison
–Andrew Lindridge, Rohini Vijaygopal and Sally Dibb [] []