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CMIC 2015

Introduction

2015 China Marketing International Conference, Xi'An, China, 24-27 Jul 2015; Deadline 31 May

We would like to invite you to participate in the 2015 China Marketing International Conference (CMIC), to be held from July 24th to July 27th, 2015, in Xi’An, China.

The theme of the third annual CMIC is “Big Data, Cultural Differences, and Marketing.” As reflected in the diversity of the co-organizers – namely, the City University of Hong Kong, Xi’An Jiaotong University, and the University of South Carolina – the conference seeks to establish a high-level platform featuring interactive exchange among academic, business, government, and non-profit organizations. All scholars interested in the Chinese market are encouraged to submit papers related to China’s contribution to marketing theory and practice.

The call for papers, conference information, and deadlines can be found at:

Thanks, and see you in Xi’An!

Thomas Kramer
Associate Professor
Department of Marketing
Darla Moore School of Business
University of South Carolina
1014 Greene Street
Columbia, SC 29208