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EDITORIAL

Softening up the marketplace for skills
–David Reed FIDM []

The new (and ever-evolving) direct and digital marketing ecosystem
–Merlin Stone [] []

Holistic customer insight as an engine of growth
–Paul Laughlin [] []

Time to take control? How to manage your own marketing resource allocation
–Julian Berry [] []

The revolution will be digitized
–Steve Baggi [] []

National email benchmarking report 2013
–Yashraj Jain and Raka Garg [] []

The voice as a relationship milestone
–Bhavesh Vaghela [] []

CASE STUDIES

Layered media test drives sales for The Co-operative Energy
–Pamela Bath [] []

Behaviour change and copy: Tackling Bangor University Library and Archives Service debts
–Eleanor Heather, Bill Hilton, Philip Nelson and Tony Heaton [] []

PAPER

Virtual communities’ antecedents and marketing dynamism: An empirical study of tourists visiting Varanasi
–Punita Duhan and Anurag Singh [] [Google Scholar]

LEGAL AND REGULATORY UPDATE

DMA publishes new code
–Stephen Groom [] []

‘Free’ claims in apps and games: More regulator action
–Thomas Spanyol [] [Google Scholar]

Facebook changes its Platform Policy in respect of in-game purchases and incentivizing page ‘likes’
–Ben Dunham [] [Google Scholar]

Ofcom acts and consults on silent calls
–Manana Shrimpling [] []

Big data and data protection paper from ICO
–Sue Gold [] []

CAP top tips for affiliate marketers (and PhonepayPlus pipes up, too)
–Anna Williams [] []

Bavarian DPA takes tough line on email encryption
–Hendrik Schottle [] []

ICO publishes draft privacy seal scheme
–Sue Gold [] []

Big VAT changes for B2C supply of e-services in the EU
–Mark Brailsford [] []

REVIEWS

SOSTAC: The guide to the perfect digital marketing plan
–David Reed FIDM []

It’s not the size of the data [mdash] It’s how you use it
–David Reed FIDM []

Marketing transformations: Re-thinking marketing, digital first
–Julia Wolny []

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