TOC: Intl J Emerging Markets
Introduction
International Journal of Emerging Markets, 10(1)
The bottom of the pyramid: an integrative approach
–Samuel Rabino [] []
The link between export relationship quality, performance and expectation of continuing the relationship: a South Asia exporters’ perspective
–A.F.M. Jalal Ahamed , Kåre Skallerud [] []
Two paths to diversification: performance implications of related diversification across two dimensions in professional service firms
–Karthik Dhandapani , Rajesh Srinivas Upadhyayula [] []
Inorganic growth of technology sector firms in emerging markets: influence of firm-specific factors in Indian firms’ M&A activities
–ARINDAM DAS , Sheeba Kapil [] []
Consumer ethnocentrism and consumer animosity: antecedents and consequences
–Pilar Fernández-Ferrín , Belén Bande-Vilela , Jill Gabrielle Klein , M. Luisa del Río-Araújo [] []
Justification of generational cohort segmentation in South Africa
–Helen Inseng Duh , Miemie F. Struwig [] []
Thai consumers’ purchase decisions and private label brands
–Kandapa Thanasuta [] [Google Scholar]
Does explicit comparative advertising affect Indian consumers’ attitudes towards low and high-involvement product?
–Varsha Jain , Rohit h Trivedi , Vikrant Joshi , Aarzoo Daswani [] []
Marketing issues for business-to-business firms entering emerging markets: an investigation among Italian companies in Eastern Europe
–Fabio Cassia , Francesca Magno [] []
The rise of the BRICS and their challenge to the G7
–Golam Mostafa , Monowar Mahmood [] []