TOC: J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 26(4)
Emotions in Prosocial Decision Making: An Editorial Essay
–Jörg Lindenmeier [] []
The Role of Moral Emotions and Consumer Values and Traits in the Decision to Support Nonprofits
–Chunyan Xie & Richard P. Bagozzi [] []
Not All Empathy Is Equal: How Dispositional Empathy Affects Charitable Giving
–Sung-Ju Kim & Xiaonan Kou [] []
Millennials, Social Media, Prosocial Emotions, and Charitable Causes: The Paradox of Gender Differences
–Michèle Paulin PhD, Ronald J. Ferguson PhD, Kaspar Schattke PhD & Nina Jost PhD CANDIDATE [] []
Using Eye Tracking to Assess the Impact of Advertising Appeals on Donor Behavior
–Charlene Bebko, Lisa M. Sciulli & Parimal Bhagat [] []
An Investigation of the Characteristics of Australian Charitable Donors
–Michael Lwin, Ian Phau & Aaron Lim [] []