TOC: J Mar Man
Introduction
!Journal of Marketing Management, 31(3/4)
Economic and utilitarian benefits of monetary versus non-monetary in-store sales promotions
–Mike Reid, Peter Thompson, Felix Mavondo & Karen Brunsø [] []
A marketing perspective on the rise of China: monopoly, politics and value
–Neil Collins & Patrick Butler [] []
Making value co-creation a reality – exploring the co-creative value processes in customer–salesperson interaction
–Jasmin Baumann & Kenneth Le Meunier-FitzHugh [] []
Setting the conditions for going global: Dubai’s transformations and the Emirati women
–Hélène Cherrier & Russell Belk [] []
An environmental social marketing intervention among employees: assessing attitude and behaviour change
–Diana Gregory-Smith, Victoria K. Wells, Danae Manika & Sonja Graham [] []
Reducing household water consumption: a social marketing approach
–Ben Lowe, David Lynch & Julian Lowe [] []
Overcoming late entry: the importance of entry position, inferences and market leadership
–Dean C.H. Wilkie, Lester W. Johnson & Lesley White [] []
Corporate citizenship and its impact upon consumer moralisation, decision-making and choice
–Morven G. McEachern [] []